Your brand isn’t your logo or your website, though they’re important parts of it. Your brand is how others perceive you and how they feel about you – which is always changing and evolving. Not convinced? Research proves it: buyers who emotionally connect with your brand are 60% more likely to consider purchasing from you. A brand analysis is a document that gives a deeper understanding of your company. We won’t be presenting you with a new logo or doing any design at this stage. The analysis is the foundation for all of that. Typically, strategic planners and designers will use it to understand your goals and craft customised solutions for you during the design phase of your project. The research in a brand analysis will guide your brand and allow us to understand your unique needs.
StrategyYour brand is more than your logo, name or slogan – it’s the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, the promise you make and the personality you convey. And while it includes your logo, colour palette and slogan, those are only creative elements that express your brand. Instead, your brand lives in every day-to-day interaction you have with your market:
- The images you project
- The messages you deliver on your website and in your proposals and campaigns
- The way your employees interact with customers
TargetingAt 24target, we believe that in order to build a successful brand, the most important workflow step is the correct profiling of the target group. Target marketing involves breaking a market into segments and then concentrating your marketing efforts on those that consist of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing sales and making your business a success.
Brand identityBrand identity is the visible elements of a brand – such as colour, design and logo – that identify and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image. The former corresponds to the intent behind the branding and the way a company does the following – all with the goal of cultivating a certain image in consumers’ minds:
- Chooses its name
- Designs its logo
- Uses colors, shapes, and other visual elements in its products and promotions
- Crafts the language in its advertisements
We truly believe that a brand is a link between a service/product and a mental association. We put all of our effort into creating strong relationships between brands and their customers, and creativity is the key to our success.