The Evolution of Casino Loyalty Programs
Casino loyalty schemes have evolved considerably over the decades, progressing from basic punch cards to advanced digital systems that monitor player actions and preferences. These programs are designed to honor frequent guests with diverse perks, including free play, dining, and special access to events. According to a 2023 report by the American Gaming Association, nearly 70% of casino patrons engage in loyalty programs, underscoring their significance in customer loyalty. One significant figure in the gambling loyalty arena is Jim Murren,Read More

